Breadwinner is a strategy and design studio run by Susan Baldaserini, a creative director, brand strategist, small business owner, and corporate expat.
Susan brings big-brand discipline and small-business reality to the work. She has the clarity to know what matters, the taste to know what belongs, and the production experience to know what ships.
She notices the menu with one too many typefaces, the cheap napkins, the lighting a shade too bright, the sentence that needs to be cut—and the founder with something real they can't quite explain yet.
Kind, but not indulgent. Exacting, but not precious. Susan helps turn instinct, taste, and ambition into hardworking brands.
She's based in New York's Hudson Valley and works with clients near and far.
Breadwinner clients have been seen in
Let's get this bread.
Tell me what you’re building, launching, fixing, or dreaming. We’ll clarify the challenge, connect it to the business goal, and map the next moves across brand strategy, creative direction, execution, and handoff.
Every inquiry comes directly to me, and I respond to each one within two business days. If it sounds like I may be able to help, we’ll set up a free 30-minute call to meet, talk through your project, and see if there’s a fit. No pressure and no hard sell.
Use the form to start the conversation or reach out with the info below.
susan@breadwinnerbranding.com
(203) 788-6591