Who is this for?
Founders starting something new
You have a product, place, or idea worth building. We’ll shape the strategy, identity, and system it needs to launch clearly and confidently.
Founders growing into what's next
You have traction, experience, and a clear sense of where the business is headed. We’ll sharpen the positioning, evolve the brand, and build what the next stage requires.
A full brand engagement.
Breadwinner leads the work from early strategy through final handoff. Full Brand Engagements are tailored to the needs of the business, run 6-8 weeks, and move through the same three core phases.
1. Strategy
DEFINING THE DIRECTION
We begin by getting clear on the business: what you’re building, who it’s for, and where it’s headed. Through a strategy workshop, we establish the positioning, audience, and messaging that will guide the identity and everything that follows. It’s the least visible part of the work—and the part everything else depends on.
2. Identity
DEVELOPING LOOK AND FEEL
With the strategy in place, we develop the visual and verbal identity: logo system, typography, color, art direction, voice, tone, and key brand language. Together, they define how the brand looks, sounds, and shows up. It’s where the brand becomes unmistakably itself—a look and feel that belongs to no one else.
3. Application
PUTTING IT TO WORK
With the identity built, we put it to work across packaging, menus, signage, imagery, and other key touchpoints. We design what the brand needs and hand it off ready to print, produce, or use. It’s where everything you’ve invested in becomes real—your brand ready for market and ready to scale.
Not ready for the full engagement?
Don’t need the full logo and identity system quite yet? Start by getting clear on what the brand needs to say, who it’s for, and where it’s going.
The Brand Strategy Workshop ($4500) is a focused half-day working session. I take what comes out of that session and distill it into a complete brand strategy deck covering your positioning, audience, story, and messaging direction. One round of refinement is included, and the finished strategy is yours within a week.
If you decide to move into a Full Brand Engagement within 90 days, the Brand Strategy Workshop fee can be applied toward that engagement.
You don't need to have it all figured out.
No. That’s part of the first conversation. Tell me what you’re building, what’s changing, or where you feel stuck. I can usually tell pretty quickly where brand work could be useful—and where it might not be.
Start with strategy. The Brand Strategy Workshop gives you the positioning, audience and messaging foundation first, without committing to a full identity project.
Sometimes. Focused projects—packaging, brand applications, creative direction, or identity work—can make sense when the underlying brand is already strong. Reach out and tell me what you need.
A complete working brand system: strategy, visual and verbal identity, the priority applications defined for your project, production-ready assets, and clear guidelines for using it after handoff.
Every engagement is tailored to the business, so the exact deliverables will be spelled out in your proposal after our initial call. Before we begin, you’ll know exactly what’s included, what the timeline looks like, and what you’ll walk away with.
A Full Brand Engagement typically runs 6–8 weeks. The Brand Strategy Workshop is completed within about a week of our working session.
You hear from me. We’ll have a short, low-key conversation about the business, what you’re trying to accomplish, and where I might be useful. You don’t need a polished brief, a predetermined scope, or the right branding vocabulary. Just tell me what’s going on. I’ll ask the questions. And we'll work it out from there.
It’s just me on the other end (and the dog probably somewhere in the background).
Let's get this bread.
Tell me what you’re building, launching, fixing, or dreaming. We’ll clarify the challenge, connect it to the business goal, and map the next moves across brand strategy, creative direction, execution, and handoff.
Every inquiry comes directly to me, and I respond to each one within two business days. From there, we'll set up a free 30-minute call to meet, talk through your project, and figure out whether it's a fit. No pressure and no hard sell.
Use the form to start the conversation or reach out with the info below.
susan@breadwinnerbranding.com
(203) 788-6591