Via Ravioli
BRAND IDENTITY, PACKAGING DESIGN
Via Ravioli came in with a plan: a storefront of their own, regional retail placements, and a farmers market presence worth the trip. Today, they’re a staple in all three.
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The identity and packaging give Via one recognizable presence across storefront, market, and shelf—with a cheeky nod to Arthur Avenue.
Kinrove
BRAND STRATEGY, IDENTITY, PACKAGING
Kinrove entered the market as an independent fine fragrance with one ambition: hold its own on shelves curated with the very best.
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It launched as an exclusive at Marton & Davis, one of Architectural Digest's best home decor stores in America (2025), where it became an instant bestseller.
Hemlock
BRAND IDENTITY
A Catskills cocktail bar founded by a hospitality veteran who knew exactly what the space should feel like—and needed the identity to match.
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One year after opening, Hemlock was named one of Esquire's 15 Best Bars in America (2025).
Cavalli
BRAND STRATEGY, IDENTITY
After three years under a different name and a narrower identity, Cavalli Hudson Valley relaunched as an upscale destination for weddings, events, programming, and onsite stays—with a broader lifestyle brand already taking shape.
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One year after the rebrand, wedding revenue and average booking value are up, monthly inquiries have nearly doubled, and bookings are shifting into the venue’s higher-value tiers.
Palma Design
BRAND IDENTITY
A clean, architectural identity that positions Palma Design as thoughtful, modern, and design-forward—giving the studio a strong foundation as it grows its portfolio and presence.
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A visual identity with clean lines as far as the eye can see. Refined typography, neutral palette, and a system flexible enough to support both conceptual work and built projects. The goal was to create a brand that felt established without being overworked.
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The Reed Street Bottle Shop
BRAND STRATEGY, IDENTITY
A wine store in a small Hudson River town, built on the belief that serious taste and zero pretension belong in the same room. Named one of the Hudson Valley’s best by Food & Wine.
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The identity is anchored in bold, historic typography that nods to the village storefront it lives in, with
a hand-drawn merch capsule for wit—carried across the bags, the shop, and a monthly wine club.
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